Lynx has announced today a partnership with Bendigo Tourism. Lynx will bottle the smell of the Bendigo creek as part of “The Smell of Bendigo” campaign.
Lynx Bendigo Body Spray will combine an exotic mix of the Bendigo creek with the aroma and charm of a 15-year-old boys bedroom.
“We want to bring the scent of the Bendigo creek to the world and nothing says Bendigo like the juice from the mine” says Bendigo Tourism’s Albert Graham.
Other scents in the range will include Lynx Hospital, Lynx Centro Lansell, Lynx Public Bathroom and Lynx Bunnings Snag.
Lynx Bendigo goes on sale the end of the month.