In a groundbreaking initiative to revitalise the city’s infrastructure and sense of civic pride, the Bendigo City Council has unveiled a $4.5 million “Pothole Sponsorship Program,” allowing residents to name their favourite road craters. The program, which kicks off this week, offers individuals the chance to buy naming rights for any pothole in the city for just $1000, with proceeds going to fund even more holes.
Officials have clarified that it does not include repair. “We’re using the money to print the name plaques and host annual pothole appreciation parades,” said a city spokesperson.
Early adopters have embraced the program. Local teacher Sarah McGuire sponsored a notorious hole in Kangaroo Flat, dubbing it ‘Sharon’s Karma’ in honour of her overzealous mother-in-law. Meanwhile, Gary Wiggins chose ‘Stuff This’ to commemorate his ‘98 Toyota Corolla.
Critics argue the money could be better spent on repairs, but city officials firmly believe that people will enjoy embracing Bendigo’s most well-known hazards. “It’s all about community engagement,” McGuire added. “Who wouldn’t want to take a selfie next to ‘Toxic Ex’ or ‘The Crater That Ate My Suspension’?”
The program is expected to increase local tourism by 23%, as potholes are now officially a tourist attraction.
